1. Real solutions already exist — and they’re being ignored.

• Wisconsin lawmakers already have a bill - The Building Families Act - on the table that would require insurance companies to cover infertility treatment, including IVF.

• That is the only policy mechanism that meaningfully lowers costs and expands access.

• Instead of advancing that real solution, these lawmakers are offering a political stunt.

 

2. Insurance coverage for IVF is affordable — cheaper than a cup of gas station coffee.

• Independent actuarial studies consistently show that insurance coverage for IVF increases premiums by less than $1 per member per month.

• That’s literally cheaper than a cup of coffee — and it meaningfully expands access to care.

• This is a low-cost, high-impact policy solution that already works in 23 states.

 

3. What they’re proposing isn’t IVF protection — it’s political theater.

• A nonrefundable tax credit is not coverage.

• And it is not money in patients’ pockets — despite how it’s being marketed.

• Nonrefundable credits only reduce tax liability. If a patient doesn’t owe taxes — or owes less than the credit — they get nothing. o For example, say you have a refund of $2,000, you will only get $3,000 of that credit.

• IVF patients are being misled into thinking they’ll get financial help when, in reality, most will never see a dime.

• The same legislators who introduced this legislation wouldn't even add their support to a resolution recognizing National Infertility Awareness Week earlier this year.

 

4. IVF patients deserve honesty, not deceptive policy.

• The price of an IVF cycle in Wisconsin is often $20,000–$30,000.

• A nonrefundable $5,000 credit — even if collectible — barely dents that, and for many it won’t apply at all.

• It’s irresponsible to pretend that this patchwork, symbolic approach “helps” families when it clearly doesn’t.

• Tax credits in general, further stigmatize the family building community.

 

5. These lawmakers are exploiting confusion about how taxes work.

• They are banking on voters not understanding tax terminology.

• By using the phrase “tax credit,” they imply direct financial help — which is completely untrue for nonrefundable credits.

• Families navigating infertility deserve clarity and compassion, not sleight-of-hand accounting tricks.

 

6. Wisconsin families need real protections — the kind that insurance mandates provide.

• 23 states already require fertility or IVF coverage.

• Those states show dramatically higher access to care and fewer financial barriers.

• Wisconsin can do the same by passing the existing insurance-mandate bill — not pushing fake fixes.

 

7. IVF access should not depend on your tax bracket.

• Access to medical care cannot hinge on how much income tax a person owes.

• A nonrefundable credit helps higher-income households the most and leaves many Wisconsinites behind.

• True equity comes from insurance coverage, not tax gimmicks.

 

8. Families are tired of being used as political props.

• This proposal is more about campaign messaging than about helping real people afford IVF

• People in Wisconsin deserve public servants who champion evidence-based policy — not performative gestures timed to elections.